Archive for November, 2009


Mac’s goes full circle

November 28, 2009

In disappointing news this week, Lion have announced that they will be closing the Mac’s Shed 22 brewery on the Wellington waterfront (Press releases here and here). The brewery has apparently served its purpose in allowing Mac’s to still be marketed as craft beer and is now costing too much – I guess it’s what you expect when an iconic craft brand is purchased by one of the big breweries. Anyway, can you please stop all the ‘crafty’ marketing and definitely stop calling Mac’s Gold ‘all malt’ when it now appears to be watered down with sugar – that’s false advertising! The Mac’s brand and beers have done a lot for beer culture in NZ and in many way it’s great that they have taken things to the masses but for me it’s probably now moved too far away from what I found appealing in the first place.

In far more positive news – The McCashin’s who started Mac’s but sold the brand to Lion in 1999 are back up and running in the original Stoke brewery which they maintained ownership of (see this Nelson Mail article for more info). The brewery was originally the Rochdale cider plant and this is now back in production and one of several beverages being produced. The brewery shop is now open and I popped in today to check it out – while no beer is yet being produced (beer is listed on their website so watch this space), you can fill your own riggers of locally brewed Founder’s or Golden Bear selections, as well as Rochdale Cider. I picked up Golden Bear’s Best Bitter which was rather tasty.

I was also given a sample of a new beverage called Fruté, which is cider mixed with real fruit. This isn’t something I’d usually be into but it’s very nice and possibly way too easy to drink on a hot day (though the tartness from the cider kicks in at the end). I not very good with obligation-free samples so I had to purchase some. Other products include the recently purchased 26000 Vodka (flashy website but bloody frustrating and not particularly useful) and Palaeo water. It’s really good to see the brewery up and running again and I wish them all the best.

If you’re in Nelson don’t forget next weeks Beer Fête – Saturday 5th Dec, 5 – 10.30pm. The list of participating breweries is here and the Dead Good Beer Events website is here.


Today’s clip is nearly 7 minutes long and isn’t even a proper video but it’s too bad because this is one of the best songs ever:


Im in yr tweet, saving u from yr beerz

November 15, 2009

Oh good, the Marsden Fund have awarded $864k to someone to ‘research’ Facebook, Twitter and the like looking for teens boasting about having fun getting boozed. Unlike other useless research projects that simply get ignored once the cash has been spent – this one is likely to be used to justify taking more taxpayers money for social engineering advertisements aimed at teens like those we’ve seen with tobacco – no doubt with a social networking slant – ‘Geoffrey Palmer has sent you a shandy – it’s cool to drink watered down beer!’

I’m not against social pressure being exerted on drunken idiots but I’ll be damned if they start treating my beloved beer like tobacco! And here’s a newsflash for the Healthists – teens actually do not want you on Facebook and Twitter finger-wagging and ruining their fun! While I dislike the big brewers because they spend ridiculous amounts of money on advertising while making shite beer, I pretty much believe teens are going to drink exactly how much they want to anyway – it just may be that they drink more of brand x than brand y. So while I ignore the big brewers, I’ll soon get to spend my tax saving ‘vulnerable’ younger New Zealanders who obviously can’t think for themselves.

Some other Sunday links about wowsers:

  • Eric Crampton @ Offsetting Behaviour has a post titled The new tobacco covering ‘charitable’ anti-alcohol lobbying.
  • David Farrar @ Kiwiblog covers the drinking age once again being falsely touted as a silver bullet.
  • covers the argy bargy between Supermarkets and the Law Commission over the release of alcohol sales data (in order to investigate minimum alcohol pricing). I hold the big two supermarket chains in NZ in similar regard to the big brewers but the correct response in this situation is indeed to tell the Law Commission to suck eggs.